Free Class: Learn How To Make Videos For Social Media
Free Class: Learn How To Make Videos For Social Media
How many times a day do you find yourself watching a video on YouTube or Facebook? How often have you wanted to create your own video, because you thought it would make wonderful content or supplement the content you are already creating for your audience?
Join The SITS Girls and Sarah Mock for a free online class in The SITS Girls Facebook Group. The week of July 11-15, we will teach you about creating videos for social media that are engaging, creative, and will keep your audience coming back for more.
Meet our instructor: Sarah Mock is the blogger behind SavoringTheGood.com where she loves to share videos that inspire and teach her readers how to do something new.
Day 1: Video Equipment
There are so many options out there when it comes to video equipment! It can feel overwhelming as you try to figure out what do you need, what would give you an edge, and what is just nice to have, but not necessary. We are going to break down some of the options for you.
▪ Smartphone: This is the camera most of us have already, and you can get good videos with it if you shoot thoughtfully. When using your smart phone, be sure to hold it horizontal. It will translate better for most platforms. Also, be sure to have it on the hi-def setting, if one is available.
▪ DSLR: The larger sized sensors on DSLR cameras generate videos with cinematic quality. Such image quality is beyond the reach of most video camera except the high-end, professional ones. DSLR cameras have the capability to have interchangeable lenses. Macro to wide format lenses open up a broad scope of ways to capture your video.
▪ Mirrorless (does not use a mechanical mirror to switch the scene between the optical viewfinder and image sensor): These cameras are lighter, smaller, faster, and have better auto focus. They are MUCH better in lowlight situations, and offer more options for color correction in post production.
Tripods are a must when you want a shot that won’t be moving...or will only move when YOU want it too! If you don't have a tripod, you still need to stabilize your camera. You will be surprised how much you move, even when you don’t think you are! Setting up to shoot where your camera can sit on a flat surface is an easy change you can make today without spending any money. Starting with a basic tripod is great, but there are other options out there that will help you take your set-up to the next level.
▪ Fluid heads: an added head for your tripod that allows the camera to be moved as if on glass — fluid … no jerking motions.
▪ Gorilla pods: great for when you have to get creative for finding a place to hold your camera.
▪ Arm extensions: Great for getting the overhead, or top down, shots that are so popular right now!
Natural light is great for videos, this is the light that you have from shooting outside, or the light that comes in through your window. But natural light isn't always perfect, and sometimes it isn't available at all. These lighting tools will help!
▪ Lightboxes: Lights surrounded by soft boxes to help diffuse light, fill in shadows, and provide additional light.
▪ Bounce Cards: usually used for shooting still images, bounce cards can also help fill in shadow and round out the frame with light when shooting video.
▪ Points of light: you want to make sure your subject is well lit from all sides. Consider these three points of light as you shoot:
1. Key Light: main, soft light aimed at subject
2. Fill Light: this is the light that fills in the sides, consider using a side light or bounce card
3. Back Light: this light gives separation of your subject and the background
If you are speaking in your videos, you want to make sure it is easy for your audience to hear you. Even though your camera probably has a microphone built in, investing in a separate microphone will help you to further control the audio you are recording.
▪ Lavalier: a microphone that is also known as a lapel mic. It usually is plugged into the microphone jack, but sometimes it is connected via blue tooth.
▪ Shotgun: a microphone that sits on top of the camera and connects to the hot shoe (where your external flash attaches) or plugs in via the microphone jack. Great for getting directional noise.
Unless you are filming a live broadcast, you are going to want to edit your videos before sharing them on social media.
▪ Final Cut ProX
Video takes up a LOT of memory. You need to start with an external hard drive that offers at least 1TB of space. This ensures you have room to store your video files in a safe location separate from your computer.
Whew. That looks like a lot of stuff, but you can add to your video equipment collection piece by piece. Start with the pieces you need the most.
One more thing! Before you shoot video, you need to think about the formats for your intended social media platform:
▪ Youtube: format the video to 1080x720
▪ Facebook: for optimal quality upload a HD movie.
▪ Instagram: think square. Editing can be done in external software or filmed in the Instagram app.
Day 1 Assignment:
We want to hear about the video equipment you are currently using. Join us in the SITS Girls Facebook group, and tell us about your current set up or what kind of videos you want to focus on making (recipes, craft projects, etc). Plus, you can see some of the specific tools Sarah uses here.
Day 2: Storytelling With Video
The first step in telling a story with video is picking the perfect location. There are pros and cons to every location, and you have to think strategically as you set up your shot.
Thing To Think About When Shooting Video Inside
• What will be in frame? Is the room cluttered or full of distracting decorations?
• Do you have enough light, or do you need to set up additional lighting sources?
• What is the noise level? If there is a barking dog or kids playing games loudly, you might need to change locations. Pay attention to outside noises as well. If your neighbor is moving the grass, you will want to close up the window.
Things To Think About When Shooting Video Outside
• Where is the sun? (it should be in your face)
• What about shadows? Will they be covering your or your product?
• Are ‘natural noises’ part of your story? If not, you may need to move to a different location with less wildlife.
Things To Think About When Shooting On location
• Is it a public place? If so, are you fine with having people walk through your shot? Be sure to set up where you can minimize traffic.
• Some locations require a permit to shoot. Make sure you do your homework before you set up.
It can be easy to ignore the clutter in the room that you see every day. Look around with fresh eyes. Pick up and push items out of the shot if they are not wanted. They can be edited out, BUT it is much more tricky than editing still images. Save yourself time by editing the room before you shoot.
What does your workspace look like? Pay attention to the things behind and beside you in the shot. Don’t be afraid to get close up! Just like in still photography, tight shots can be engaging!
Plan ahead before you turn on the camera. You might not be making a feature-length film, but you will still benefit from planning ahead and creating a storyboard for your video.
• What is your opening statement or shot? Think about the first few seconds and what will get people to KEEP watching.
• Make a list of shots and a list of B-roll shots, if needed.
• If this is an instructional video, write down each step you need to cover
Sponsored videos have their own set of rules, and things you need take into account when planning ahead for your video.
• Write down any talking points from the brand and the exact language they want you to use.
• Also make note of how they would like the product to be featured — do they want it in or out of the packaging, are there any products they do not want featured alongside it in the video, etc.
• Include your disclosure in the first 10-30 seconds and deliver it in a natural voice. Here's a great example disclosure: "Are you ready to take a break from the heat of summer? Stay tuned as I bring you this refreshing summer drink recipe thanks to XYZ company! It is sure to be a hit at your next pool party!"
• You will also need to include a written disclosure in the about or comments section of the video. And if you are going to upload it to YouTube, you need to indicate you received compensation in a checkbox in the advanced section of the video settings. “This video contains a paid product placement or endorsement.”
Day 2 Assignment:
Join us in the SITS Girls Facebook group, and share a video you have created in the past. Tell us what you love about it as well as what you would change if you were to remake the video today.
Day 3: Q&A
You can watch Sarah's Facebook Live broadcast here.
Day 4 & 5: Hands And Pans Videos
What is the most addictive thing on Facebook right now? Hands and Pans videos. Those quick, one minute (or so) videos that show you a delicious recipe, craft, or life hack that will make you feel like YOU can make THAT.
I have one video with over 5.2 million views, 143K shares and over 3K comments. SITS has a craft project video with over 12 million views! They are addictive for sure! I don't know how everyone else is making those videos, but here is how I am making them...
Fast Forward Videos
First, my set up. I have a large cutting board or piece of white wood, 2 light boxes, and I place my camera on an extension arm. Make sure you set up all of your ingredients so it is easy to reach everything you need before you start filming. Think about pre-measuring ingredients to cut down on time.
After you shoot a Hands and Pans video, you have to edit it - that is where a lot of the magic comes in.
My Editing Process
• Do a rough cut of the individual steps.
• Cut out as MUCH of the extra footage as possible.
• Alter the speed to be from 2x up to 20x the normal speed.
• Decided if you need transitions between steps.
• Make sure you have it watermarked.
• Have your logo or end plate at the end.
• Use royalty free music.
Those are the basic edits, but you can take it to the next level by adding a few finishing touches. Use the lower third of the video to call out the ingredients. This is great for when people are watching at work or somewhere else where they can't turn up the volume. It's also appreciated by the deaf community. Make sure you use a simple font. Fancy fonts are hard to read in a fast-paced video, especially when people are watching them on a small mobile device.
Don't forget to include a call to action! Add in the link for a blog post you have created with a printable recipe card, ingredient list, and pinnable image.
When you upload your video, don't accept the default cover image — upload your own! You want your cover image to focus on your dish with text added. For YouTube, the ideal cover image is 1280x720. It's also important to add in a video description, as this helps people to find your video in search.
Make your own Hands and Pans video, upload it to YouTube or your Facebook page, and share the link in the SITS Girls Facebook Group! We are excited to watch your videos!